Dentists: Email marketing STILL works. Here's how.
How strong is your email marketing strategy? You could be leaving money on the table if you aren't taking advantage of this tried and true method for retaining patients. Plus: Beware the dangers of celebrity ToothTok. Welcome to this edition of Dental Bite!
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In today's newsletter:
💠 How hurricane devastation is affecting dentists
💠 Suicide prevention and a dentist's responsibility
💠 Switching to orthodontia improved dentist's patient care
💠 What IV shortages mean for dental procedures
Why email marketing for dentists still works
Even though email marketing may be considered an “older” strategy, it still remains a powerful tool when done correctly. Recent data shows that for every $1 spent on email marketing, businesses see an average return of $36. Author and founder of My Dental Agency, Jackie Ulasewich-Cullen, explains how you can drive patient retention and referrals with email marketing. (Dentistry Today)
Back-to-back hurricanes impact dentists in Southeast
To date, at least 230 people have died from Hurricane Helene's effects across Florida, Georgia, South Carolina, North Carolina, Tennessee and Virginia. Now with the true impact of Hurricane Milton still unknown, the long-term disruptions to healthcare, including dental care, could be devastating. See how some of your fellow dentists were personally affected and the ways that you can help as they work to rebuild their lives personally and professionally. (ADANews)
How dentists can save lives with suicide prevention
Today, Oct. 10, is World Mental Health Day and a perfect time for dentists to remember that their role in providing good oral care may also benefit the mental health of dental patients. An estimated 13.2 million adults have contemplated suicide, according to the US Centers for Disease Control and Prevention. In 2022, 49 million people died by suicide, the equivalent to one death every 11 minutes. Learn the best ways to help prevent mental health crises for the patients that come through your door. (DentistryiQ)
Voices from the Industry
Insights from a general-dentist-turned-orthodontist
On this episode of Dentistry Unmasked, Courtney Lavigne, an AACD accredited dentist who now practices orthodontia, talks about how the career shift improved her patient care. She's now able to blend her understanding of tooth mechanics with cosmetic expertise.
Lavigne says: "Now I’m practicing orthodontics but I truly feel like I approach it so differently because I think like a restorative dentist, but I know the mechanics of an orthodontist, so I don’t approach it in the same way a traditional orthodontist would, I don’t think, and it’s been really fun to be able to put the two of them together.” (Dental Economics)
SMALL BITES
💠The pro-inflammatory diet hurts overall health
💠The importance of quality before/after pictures
💠What you need to know about IV fluid shortages
💠Brush up on the basics: Handwashing
THE FINAL BITE
We'd love to feature you: Interested in having your dental practice highlighted in our newsletter? Email us for details.
Happening soon: It's not too late for the ADA's Smilecon 2024, Oct. 17-19, in New Orleans.
What we're reading: The book A Cup of Coffee with 12 Leading Dentists by Elias J. Achey Jr., DMD and Jared M. Van Ittersum, DDS for the valuable insights and inspirational stories from top dentists with thriving careers.
Who we're following: TikTok's The Bentist / Orthodontist @thebentist for his comical reactions to dental videos and his take on social media dental trends.
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