Sep 26, 2024 3 min read Archive

Marketing dental health as a necessity when money is tight

With costs rising for American households, regular dental visits can take a backseat. How can you remind patients to prioritize their oral health in low economic times? Plus: Check out this story of a Texas woman who was arrested for performing dental procedures in her home. Welcome to this edition of Dental Bite.

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In today's newsletter:
💠 Why marketing matters most in a down economy
💠 Ways to cut down on overhead practice costs
💠 Dentists: Here's how to stay in shape
💠 A new social dental trend to fear

Practical dental marketing for any economy

Inflation rates have spiked as high as 9% since 2020, while household incomes from 2020 to 2024 have only increased a mere 2%. With the prices of essentials, like rent and groceries, on such a steep incline, many are viewing their dental visits as optional or a luxury. Xaña Winans, CEO and founder of Golden Proportions Marketing, provides marketing adaptations for dental practices to survive today’s reality and keep appointments and chairs filled. (Dentistry Today)

Slice and dice high overhead to maximize profitability

Sam Richter, CPA shares how to "cut the fat" without losing too much muscle at each of the three phases of practice growth. He focuses on practice cost control strategies to help your practice grow out of a high overhead. Whether you’re in phase one of building your practice, enjoying a more comfortable stabilization phase or looking to expand, Richter encourages dentists to find a structure that supports their dreams. (Dental Economics)

Voices from the Industry-

Here's how dentists can stay healthy, in shape

From supplements to sleep and intermittent fasting to genetic testing, this episode touches on the importance of many aspects of quality nutrition and health practices for dentists. Uche Odiatu, DMD and certified trainer shares his nutrition tips and tricks for staying in great shape and how to pass them along . As Dr. Oiatu says, “When I think of food I think how is it going to make me feel and how is my energy?”. (The Bulletproof Dental Podcast)