Social strategy: 'We make sure to respond to every comment'
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Dr. Kemia Zeinali, DDS, the founder of pediatric practice Dreamhouse Dental in Bell Gardens, Calif., loves a bright aesthetic. Pops of color and whimsical elements like hearts and bubbles painted on her practice walls have kept her roster full—and have helped her develop a large social media presence with a mix of educational and aesthetic content.
On Instagram, @dreamhousedental has 17.5K followers, and her TikTok content has garnered 10,000+ likes. So how does all of that factor into her business goals and values as a pediatric dentist? Dr. Zeinali spoke with Dental Bite about her strategy and the bright future she envisions for her practice and patients.
How do you use in-office moments to engage with your social media followers?
We love putting our patients in the spotlight by sharing moments of joy, laughter and comfort. Seeing real families enjoying their visits resonates with our audience and helps potential patients feel at ease before they even enter our doors. Engagement is key for us, and we make sure to respond to every comment and message to build a sense of community and trust. This not only boosts our visibility but also strengthens relationships with our patients, making them feel heard and valued.
Why is social media such a push for your practice?From the very beginning, we knew that connecting with our local community would be essential for our practice. We love hosting community events that extend beyond our patient base, like character days, toy drives and other family-friendly gatherings where the community is invited. Social media was one of the first things we implemented upon opening, creating a way to engage with families, build relationships and showcase the unique experience of our practice.
How do you balance your clinical work and your social media work?Having an incredible team at Dreamhouse has made all the difference. Content creation is a collective effort, so every team member chips in to capture moments, brainstorm ideas and keep things fresh. Making it a joint effort helps us to stay consistent on social media without it becoming overwhelming, so I can continue to focus on delivering the best care to our patients.
What advice do you have for other dentists who want to build a social media presence?Go for it! Yes, it is a time commitment and takes time to build, but the impact on your patient relationships and business growth is invaluable. Social media allows you to showcase your personality, your distinct approach to care and what makes your practice special. As a small business in the larger Los Angeles area, this type of connection makes a huge difference in incoming patients. Platforms like TikTok and Instagram have been game-changers in helping us connect with local families.
Above: A patient at Dreamhouse Dental sits for an exam in a bright and cheery space. (Courtesy of DreamhouseDental.com)
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